There are lots of gyms around Oregon, and they all offer something different that pulls in clients. With so much variety in competition, it can be difficult to attract clients to a new gym or continue to pull in new business to an established gym. Here are some tips on how to make your gym stand out from the competition.
Catering to a fitness niche may seem like a way to lose business. If you specialize in one area, you may ostracize some clients. However, this specialization can be a good thing. Unique offerings draw in specific clientele who may not be getting what they need at more generic gyms, and it allows your trainers to do what they’re best at. To include unique elements but still remain accessible to a variety of clients, offer specialized classes. Hosting classes for kids, martial arts, or dance can draw in athletes who may not have previously considered your gym.
Incentives and Rewards
Offer incentivizes for new people to try your gym, like a free session with a trainer or discounted help on a weight loss program. Another good way to encourage current gym members while finding new ones is to offer a discounted or free scheduled time for members to bring a buddy. Consider recognizing achievements, either through public ceremonies or prizes like free swag, to help members feel good about their time in your gym. It also gives them something to brag about to those who aren’t members.
Word-of-mouth advertising is great, but to truly give your competitors a run for their money, you need to be on social media. You can give public shout-outs (with a member’s permission), share incentives for new customers, and advertise your unique offerings. It’s also an easy way to communicate with the masses, letting them know if a class was canceled or you’re opening late due to inclement weather. People want to be in the know, and social media will allow your gym to do that.
Truly caring about your customers will set you apart from big gyms that just see dollar signs, but taking customer service a step further will give you an edge over your competitors as well. Keep your customers comfortable with flooring that caters to their workout needs. Make sure your equipment is clean and stays in good shape, fixing or replacing damage in a timely manner. Conduct surveys that will tell you what members like and dislike about the space, and let survey-takers know that you’ve heard their feedback with obvious changes or other types of explanatory responses.
Oregon has a plethora of great gyms and gym owners. Knowing how to make your gym stand out from the competition can be hard, especially when there’s so much of it, but by being unique, offering incentives and rewards, staying active on social media, and maintaining good customer service, your gym can thrive.