All football head coaches are expected to win. It’s why they were hired. But the bar is set higher for some than for others. A record over 50% at lesser programs may keep a head […]
Elite coaching now demands more than technical expertise. Coaches must also know how to translate performance data into smarter decisions about athlete performance, recovery, and development. Coaches now use wearables to track player load, AI […]
A good hitter can make batting practice look simple. A serious hitter knows better. Behind every clean line drive sits a pile of reps, adjustments, sore hands, and tools that either sharpen the swing or […]
The United States Men’s National Team achieved its first objective of the summer: qualifying for the 2026 FIFA World Cup round of 32. Now, the Americans must take the tournament one match at a time, […]
After a transitional year, the Pac-12 is back in action, and many believe it instantly becomes the nation’s top Group of Six conference. The cornerstones of the new football league are two holdover legacy teams, […]
FIFA has done a masterclass in getting many football fans to ignore the issues surrounding the 2026 World Cup — ticket prices, heat, Trump — and replace them with something true football fans have united […]
Technology has reshaped nearly every aspect of sports consumption, and betting is no exception. The widespread adoption of smartphones has created new ways for fans to interact with games, players, and live events throughout the […]
The United States Men’s National Team’s 4-1 win over Paraguay has plenty of American soccer fans believing the impossible can happen. That impossible is winning the 2026 FIFA World Cup. And it isn’t just USMNT […]
Portland fans will see Sports Business Journal ranking the city No. 41 among the top 50 national sports business cities and have the same reaction. Forty-first? Really? That feels low for a city that has […]
Will the 2026 FIFA World Cup light brighten the future of USL and lower-league soccer in the U.S.? I posed the question in the title, and it can be answered in one simple word: no. […]
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