How To Become A Fitness Influencer

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You might consider being a health influencer if you spend time posting about nutrition and fitness more than anything else. In reality, you basically already are an influencer. If you have kept a following, then the people interacting with your content most likely are interested in what you have to say about fitness and health. If you want to make this more of a career than a hobby, here are some tips.

Look for brands to partner with

Step one of becoming an influencer is applying for brand ambassador positions. When you start out, you won’t be able to be as picky about choosing a partner, but you still want to pair with brands that reflect what you are about. If you really love and use a product, try reaching out to the company. They might not have an ambassador program, but maybe they can give you some discounts as a trade-off for some sponsored posts.

In the beginning, you will most likely start off by getting free products or discounted products in exchange for posts. As your following grows, you will begin getting larger offers such as a price per post. This is something that differs for every industry and brand. Once you get to this level, be sure to be picky about what products you are promoting.

Consider selling supplements or vitamins yourself

A way to stand out as an influencer is to have your own health brand. For example, you could work with supplement manufacturers to sell your favorite vitamin and supplement combinations. This will definitely earn you some extra cash while being an influencer. If you talk about vitamins and supplements on your Instagram story, then have a link in your bio, people are bound to go to your site to give your products a try.

Build a website and be active on all social media sites

Being an influencer means treating social media and your website like a full-time job. This means keeping it updated and making sure you are producing engaging content. A rule of thumb is to maintain a content calendar to keep yourself on a production schedule. This is also perfect for jotting down ideas and always having something fun in the pipeline to talk to your followers about. For example, you could be announcing the next social channel you will be producing content on. You also could launch a health blog and an email list for followers. With new ideas, you’ll constantly be finding new ways to interact with fans and stay relevant.

Your website can contain your blog, products you endorse, and as products you are selling. The blog is a strategic way to get more traffic and charge more for sponsored content. Companies definitely might be willing to pay more for an in-depth product review blog post.

Connect with other influencers in the industry

Connecting with other influencers in health is a fun way to meet new people, build a following and build credibility. For example, if you are traveling to a different city, you can meet up with another influencer and do a workout together at a new gym. This will create content for both of you, as well as exposure to each other’s followers. As a health influencer, it’s important to always be thinking about new strategies and connections that can build your brand.

If you love health, find your niche and start putting in some effort to influence. The hardest part is building the confidence to open up about your health, workouts and personal journey.

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